Higher Education has gone from being a mark of distinction for a relatively small and privileged segment of society to a record 20.6 million enrolled students in 2012. Recruiting first time freshmen and non-traditional students is more important than ever, and the competition is fierce.
Strategic targeting and great content can help make you the college of choice in a world of unlimited options.
Content and data are central to our approach to understanding and reaching potential applicants.
Prospective Students are most influenced by person-to-person experiences. Those that visit campus are most likely to convert based on the personal experience they have there, and if they also meet university representatives they’re even more likely to covert.
“Mentioning the word ‘marketing’ in relation to higher education used to be taboo. That’s not how colleges thought of themselves. But there’s a shift that’s taking place. And it’s healthy. Colleges are becoming more sophisticated in segmenting their markets. It’s not advertising. It’s thinking carefully about your programs and the people who attend them and then making sure your message matches the audience.”
- MICHAEL LOFSTEAD, EDUCATION CONSULTANT AND WEB STRATEGIST
SMALL PRIVATE COLLEGE INCREASES CONVERSION
Leveraging an informative monthly sponsored content series coupled with multiple cross-channel digital promotions, the college’s standing as an industry thought leader improved, leading to bottom line results.
PUBLIC, FOUR-YEAR STATE UNIVERSITY USES RE-TARGETING TO BRING IN TOP RECRUITS
For the College of Science at a four-year state university, recruiting high schoolers who excel in science, tech, engineering and math (STEM) was a top priority. Advance 360 delivered.
We integrate powerful data into cross-platform marketing solutions to accurately pinpoint your best audience, maximizing your return on investment.