Higher Education has gone from being a mark of distinction for a relatively small and privileged segment of society to a record 20.6 million enrolled students in 2012. Recruiting first time freshmen and non-traditional students is more important than ever, and the competition is fierce.
Strategic targeting and great content can help make you the college of choice in a world of unlimited options.
Content and data are central to our approach to understanding and reaching potential applicants.
Prospective Students are most influenced by person-to-person experiences. Those that visit campus are most likely to convert based on the personal experience they have there, and if they also meet university representatives they’re even more likely to covert.
“Mentioning the word ‘marketing’ in relation to higher education used to be taboo. That’s not how colleges thought of themselves. But there’s a shift that’s taking place. And it’s healthy. Colleges are becoming more sophisticated in segmenting their markets. It’s not advertising. It’s thinking carefully about your programs and the people who attend them and then making sure your message matches the audience.”
- MICHAEL LOFSTEAD, EDUCATION CONSULTANT AND WEB STRATEGIST
We integrate powerful data into cross-platform marketing solutions to accurately pinpoint your best audience, maximizing your return on investment.