Higher Education has gone from being a mark of distinction for a relatively small and privileged segment of society to a record 20.6 million enrolled students in 2012. Recruiting first time freshmen and non-traditional students is more important than ever, and the competition is fierce.

Strategic targeting and great content can help make you the college of choice in a world of unlimited options.

Content and data are central to our approach to understanding and reaching potential applicants.

“Mentioning the word ‘marketing’ in relation to higher education used to be taboo. That’s not how colleges thought of themselves. But there’s a shift that’s taking place. And it’s healthy. Colleges are becoming more sophisticated in segmenting their markets. It’s not advertising. It’s thinking carefully about your programs and the people who attend them and then making sure your message matches the audience.”