The Advance 360 education team has the answers to driving student enrollment: data, technology and experience creating messaging that resonates and drives action.
DATA
- Utilizing data from more than 20 of the world’s largest data providers we find your best student prospects depending upon your curriculum.
- Our data is segmented by student’s interest down to the zip code level.
- We use our data to define potential student interest in order to develop the most efficient cost per lead analysis.
- We use our data to determine the best platforms to reach your most likely student prospect.
MARKETING TECHNOLOGY
- We utilize an automated 24/7 PPC bidding software that optimizes towards conversions.
- We provide you with a fully transparent reporting dashboard with 24/7 access.
- Our technology leads to superior budget efficiency across all platforms.
- Our tech platforms provide competitive insights leading to your ability to capture market share from competing schools.
CREATIVE
- Static display, carousel ads, video, PPC extension ads and more – we understand the importance that messaging and design play toward driving enrollment.
- Creative fatigue – it’s common. We monitor the engagement with your advertising over time to ensure this doesn’t happen to you.
- Our experience developing creative for the education category will help protect and develop your school’s brand over the course of time.
EDTECH: VIRTUAL LEARNING PLATFORM
- Arm your admissions team with virtual campus tours, counselor meetings financial aid meetings, interview sessions and more.
- High definition video conferencing providing face-to-face interaction, full-screen conference mode and multiple videos.
- Advanced interactive whiteboards with full screen mode, videos, annotations, illustrations and more.
- Real-time online collaboration with students, live polls, live chat and screen share.
- Easy enterprise administration.
- Learn more
ADMISSIONS TRAINING
- Understand the importance of marketing your brand directly to your target demographics to increase enrollment.
- Owners and staff will learn about meshing admissions and marketing and why these two go hand-in-hand.
- You will leave training with clear goals for your staff and know what reports to pull so you know where to focus your budget.
- 9-step training includes lessons from admissions calendars and goals to events for today’s lead, targeted campaigns, managing vendors, transitioning from in-person to virtual, adapting your story to match how the lead found you and more.
CASE STUDIES
TRADE SCHOOL ACHIEVES 65% ENROLLMENT GROWTH IN A 12-MONTH YEAR OVER YEAR COMPARISON
The College of Automotive and Diesel Technology (NYADI) sought to drive greater engagement and enrollments among their target prospects. Their digital marketing efforts had been unfocused and marginally effective as they lacked the data points, targeting expertise and optimization power they needed to consistently deliver conversions and enrollments. Advance 360 took the helm with a data focused strategy that would set the campaign on the right course and improve performance.
CULINARY SCHOOL COOKS UP NEW ENROLLMENTS
The success of this culinary school’s programs with their current government assistance clientele encouraged them to extend their program offerings for general enrollment. The school believed they could expand the impact of their programs by allowing more people the opportunity to learn and grow in the hospitality field. With a goal of increasing new student enrollment by 10 – 15 students per session, the client turned to Advance 360 because of our reputation for excellence, credibility of our expertise and data, and our team infrastructure to fully support and monitor their digital marketing efforts. With a 400% average monthly ROI, an average of 120 leads per month were delivered as a result of campaign strategies.
EXPERIENCE
SPECIALISTS IN PROSPECT ENGAGEMENT
We go beyond the click because it’s important to understand the level of engagement that your marketing content or creative brings to your school’s brand. As interest in vocational and technical schools grows, so does the need to stand out. You want to capture — and keep — the attention of the right prospects. And, you want to extend your reach to those who are not as influenced by traditional media channels. We can help you increase market share through competitor conquesting, driving open house attendance, and creating messaging that resonates with your best student prospects. We find, and stay, with prospective students for up to 240 days to help move them through the decision funnel to enrollment.
CAMPAIGN OPTIMIZATION EXPERTS
Measure. Analyze. Optimize. Repeat. Analytics are the key to unlocking pockets of opportunity, eliminating waste and accelerating your marketing success. We analyze market share allowing you to better understand your place among your competitive set. Working with Advance 360, you benefit from a dedicated campaign analyst assigned to your account, focused on exceeding your goals. We also make your internal staff better through sharing our knowledge.
INTEGRATED SOLUTIONS
We integrate powerful data into cross-platform marketing solutions to accurately pinpoint your best audience, maximizing your return on investment.
PARTNER WITH US
CONNECT WITH US TO FIND OUT WHAT WE CAN DO FOR YOUR SCHOOL
Anthony Espinoza // aespinoza@advance360.com // 310.704.5369
We are marketing strategists who deliver critical business insights and stellar campaigns that drive results. At Advance 360, our results are real. Connect with us to find out what we can do for your business.
ADVANCE 360
OFFICES THROUGHOUT THE US.CORPORATE HEADQUARTERS:
1 WORLD TRADE CENTER
NEW YORK, NY 10007