The Advance 360 education team has the answers to driving student enrollment: data, technology and experience creating messaging that resonates and drives action.
EDTECH: VIRTUAL LEARNING PLATFORM
TRADE SCHOOL ACHIEVES 65% ENROLLMENT GROWTH IN A 12-MONTH YEAR OVER YEAR COMPARISON
The College of Automotive and Diesel Technology (NYADI) sought to drive greater engagement and enrollments among their target prospects. Their digital marketing efforts had been unfocused and marginally effective as they lacked the data points, targeting expertise and optimization power they needed to consistently deliver conversions and enrollments. Advance 360 took the helm with a data focused strategy that would set the campaign on the right course and improve performance.
CULINARY SCHOOL COOKS UP NEW ENROLLMENTS
The success of this culinary school’s programs with their current government assistance clientele encouraged them to extend their program offerings for general enrollment. The school believed they could expand the impact of their programs by allowing more people the opportunity to learn and grow in the hospitality field. With a goal of increasing new student enrollment by 10 – 15 students per session, the client turned to Advance 360 because of our reputation for excellence, credibility of our expertise and data, and our team infrastructure to fully support and monitor their digital marketing efforts. With a 400% average monthly ROI, an average of 120 leads per month were delivered as a result of campaign strategies.
We go beyond the click because it’s important to understand the level of engagement that your marketing content or creative brings to your school’s brand. As interest in vocational and technical schools grows, so does the need to stand out. You want to capture — and keep — the attention of the right prospects. And, you want to extend your reach to those who are not as influenced by traditional media channels. We can help you increase market share through competitor conquesting, driving open house attendance, and creating messaging that resonates with your best student prospects. We find, and stay, with prospective students for up to 240 days to help move them through the decision funnel to enrollment.
Measure. Analyze. Optimize. Repeat. Analytics are the key to unlocking pockets of opportunity, eliminating waste and accelerating your marketing success. We analyze market share allowing you to better understand your place among your competitive set. Working with Advance 360, you benefit from a dedicated campaign analyst assigned to your account, focused on exceeding your goals. We also make your internal staff better through sharing our knowledge.
We integrate powerful data into cross-platform marketing solutions to accurately pinpoint your best audience, maximizing your return on investment.