2023 AMA Symposium for the Marketing of Higher Education
November 12 – 15
Advance 360 Education is proud to be the Thought Leader Sponsor of the 2023 AMA Symposium for the Marketing of Higher Education. Come say hello to the team at booth 218, and join us for our engaging Thought Leader breakout session:
ADVANCE 360 EDUCATION HOSTED PANEL DISCUSSION
Monday November 13, 10:15AM – 11:15AM
Data Alchemy: The Intersection of Data, AI, Technology and Human Intelligence to Optimize Engagement Throughout the Student Journey
In our quest to enroll best-fit students for educational institutions seeking to improve student outcomes, a diverse panel of marketing experts will discuss invaluable insights offered by data-driven marketing technologies and approaches in today’s dynamic and highly competitive environment.
- Data-driven strategies to identify, target and engage ideal student prospects in the digital ecosystem.
- The intersection of human intelligence and AI in the context of emerging data-driven marketing technologies.
- Data privacy and implications in a cookie-less future.
- Overcoming barriers to data optimization in a characteristically decentralized environment.
Prepare to be inspired, informed, and equipped as we embark on this enlightening panel discussion, where data is central to unlocking enrollment growth, retention, and engagement throughout the student lifecycle.
- Paul Westcott, Executive Vice President, L2, Inc. (moderator)
- Randi Ungar, General Manager, Advance 360 Education
- Andy Monfried, Founder & CEO, Lotame
- Erin Keene Scott, Director of Marketing, Harris School of Public Policy at the University of Chicago
- Aimee Bigham – Chief Strategist, MV Digital
- Will Hajjar – Head of Advanced Analytics and Business Intelligence, Advance Local
Advance 360 Education Conference Representatives
Steve Alessi, President, firstname.lastname@example.org
Randi Ungar, Chief Operating Officer, email@example.com
Anya Bierzynski, Senior Account Executive, firstname.lastname@example.org
Joe Leonhardt, Senior Account Executive, email@example.com