Higher Education marketing in today’s environment requires a dedicated partner who understands the complex, constantly evolving digital landscape in which educational institutions compete. Leveraging the breadth of resources across Advance Local, Advance 360 Education connects data to strategy, content and cross-channel distribution to produce positive results for higher education clients.
Innovation, Campaign execution And Proven results
Problems We Solve
Low Enrollment
Our proven outcomes are a result of integrating powerful data targeting into cross-platform marketing solutions to accurately pinpoint prospective students, increasing enrollment and maximizing your return on investment.
Poor Quality Leads
Our process and data-driven audience segmentation and channel strategy leads to cultivating the most qualified leads.
Inefficiencies
Our transparent, campaign reporting provides real time insights to manage campaigns toward efforts that are most effective, efficient and produce positive ROI.
Uninspiring Messaging
Brand in education is powerful. We believe that education changes lives. Our process uncovers a school’s competitive advantages and helps a prospective student see the opportunity to change their life. This inspires action.
Outcomes of Ineffective Marketing
High cost-per-enrollment
A shotgun audience approach to audience development, lack of the data required to effectively find the right prospects, lack of data visibility to optimize are among the causes of cost-per-enrollments that are just too high.
Unqualified leads
Not all leads are created equal. The wrong message, the wrong audience segmentation delivers leads that are not “admissions qualified,” often placing a wedge between marketing and admissions.
Shrinking enrollment
Messaging that does not resonate, a partner that doesn’t understand your business and a strategy that isn’t founded data analysis, may lead to closing campuses, discontinuing programs, job loss and more.
We CAN Help
Education Marketing Services
Whether it be brand awareness, enrollment marketing, alumni engagement, public and private fund development and more, we start by taking the time to gain a deep understanding of campaign goals as well as barriers that might prevent audiences from engaging.
Foundational Strategy
From start to end, consultative planning, data and the experience to know what to do with it differentiate Advance 360 Education. A well-thought-out strategy and real-time optimization are the foundational forces behind our successful education marketing campaigns.
Data Science: No Single Source Tells the Whole Story
We do not simply rely on instinct to make assumptions about audiences or key data points. Our Advance Insights data science and marketing intelligence group marries market research with first- and third-party data to create data intelligence. Through this deeper understanding, our education marketing services take on a higher level of effectiveness.
Messaging, Creative and websites: Brand is powerful
The most strategic of media strategies can fall short if message strategy and website user experience is not on-target. Understanding our education clients’ brands, combined with the desires of diverse student audiences, are the foundation in developing and refining creative strategy, landing pages and websites that resonates and engage student prospect audiences.
Realtime Optimization: A formula for positive ROI
From the initial strategy to campaign optimization, our approach goes beyond that of the lead. We work collaboratively, across departments, to understand the effectiveness of leads in generating enrollments. After the lead is generated, we work collaboratively to follow the student through their journey to understand the path to enrollment. Understanding the enrollment cycle ultimately leads to greater ROI.
CERTIFIED DIGITAL MARKETING EXPERTS
Advance 360 Education is recognized as a trusted expert within the digital marketing industry. Our partnership credentials give us access to dedicated support, competitive intelligence and best practices that ensure we are using the latest technology and approach to maximize results for our clients. In addition, our team members hold industry leading certifications.
Meet student prospects where they are
It is essential that channel strategy recognizes what media potential students are seeing, engaging with and leveraging to make school decisions. Our education marketing services, combine deep experience in all digital channels with our depth of data, produces positive results for our higher education clients.
Digital Display and Video
“Layered Display” is Advance 360 Education’s own unique and effective approach to display and video. By targeting an audience in stages, we effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions.
Location-Based Mobile
Our mobile location-based platform uses the most accurate data: GPS, Wi-Fi and Cell Triangulation. A more commonly used method of IP address and apps with user registration is simply not as accurate.
Social
We have the data to target propensity, not just affinity. Our data provides detailed, granular audience segments and audience clusters that illustrate real-life personas. Pairing this with social channel’s data-management platforms provide our clients the opportunity to reach very specific audiences on leading social channels.
PPC (SEM)
Automation, combined with analysis and optimization from dedicated search strategists, efficiently deliver quality conversions. Automated campaign setup and provisioning get PPC campaigns running in one turn-key approach. Budget management and hourly-bidding technology ensures every campaign delivers maximum results with pointed focus on KPIs.
SEO
Our Advance Local in-house team, with search experts dedicated to Advance 360 Education, our teams work closely with our clients to align a unique, audience content strategy, holistic brand authority and conversion optimization approach to establish a strong foundation for overall marketing performance.
Content Marketing
Content consistency across channels is critical to reach a multitude of targeted audiences throughout their decision journey. Since audiences engage with all forms of media in their awareness, research, consideration, and decision stages, it’s critical to have a uniform approach to serve the message that will resonate no matter where they are.
Creative
Brand in education is powerful. We believe education changes lives. A school’s brand is a clear signal to student prospects about who you are and what you offer and how you can help change their life. That’s why the message you put in front of your audience is every bit as important as your media strategy. Our creative has proven to engage audiences across digital mediums. Explore creative portfolios.
Web Development
A school’s website and campaign landing pages are the beating heart of a digital strategy. Our web development experts work collaboratively with creative, data analytics, SEO and CRM integration teams. Our approach results in not only a user experience that reflect our clients’ brand, but is designed and optimized to drive engagement that results in qualified leads to drive enrollments.
Our Process
Collaboration, research, data analytics to drive strategy.
Learn More
1. Discovery
Consultative planning – a cornerstone of relationships with our clients.
2. Analysis
Data and market intelligence – a competitive advantage.
3. Design
Audience segmentation, channel strategy and message development.
4. Build
From Google Analytics and Tag Manager to tracking pixels and more, setting up the right foundation is key to success.
5. Launch
Establish early benchmarks against KPIs.
6. Optimize
Optimize campaigns, in real time, toward greatest ROI.
A dedicated team of industry experts with a diverse set of experiences
Advance 360 Education has more than 110 collective years of higher education experience including team member experience both within agencies as well as within schools. This includes positions in admissions, marketing, financial aid, student engagement and, of course, cross-channel marketing.
Meet the TeamThey have a team of dedicated experts who almost seem more committed to our success than we are. They are constantly providing updates, feedback, input, and support at every level. I have never experienced the type of top-notch service and commitment to our success as Advance 360 Education.
Patrick Hart, President
NYADI - The College of Transportation Technology
Higher education client successes
Our depth of knowledge and experience is evident through successes across the spectrum of higher education programs. We connect data to strategy, content and cross-channel distribution to produce positive results for higher education clients.
