In today’s digital environment, real-time analytics and granular insights into campaign performance are critical. From the initial strategy to the campaign optimization and website conversions, our approach to conversion optimization goes beyond that of the lead. While optimizing toward leads initially, we work collaboratively to follow the student through their path to enrollment. Understanding the enrollment cycle ultimately leads to greater ROI.
Reporting and Optimization: A Critical Combination
Problems we solve
-
WASTING TIME sifting through a different report for each media channel.
-
lacking the real-time insights to adjust quickly and before it’s too late.
-
spending too much for the results your campaigns deliver and NOT UNDERSTANDING why.
Outcomes of incomplete reporting and poor optimization
You’re left wondering
Missing class starts and way off on revenue goals? You will be left wondering why without comprehensive, transparent campaign reporting and analysis.
Too many reports
A lack of centralized reporting leads to frustration and wasted time. The data insights needed to manage campaign performance can only be achieved with centralized reporting dashboards.
Poor performance
Without understanding how prospects engage in real time, live campaigns are not efficiently managed toward your KPIs and your marketing investment is not allocated wisely.
24/7 DASHBOARD ANALYTICS ACCESS PROVIDES KEY INSIGHTS THAT DELIVER A BETTER ROI
Advance 360 Education clients have 24/7 access to the Aduna Media Channel Dashboard with real-time analytics and insights on channel activity, campaign performance, and budget allocation to guide marketing optimization and return the highest ROI.
Tracking Your Media Investment Pays Dividends
GAUGE YOUR PERFORMANCE
Performance indicators show the strength of your marketing efforts over time. With reporting performance, you can track the progress of your campaigns and our team can make adjustments to strategy in real-time as audiences respond.
CAMPAIGN MANAGEMENT MATTERS
Your campaigns are only as compelling as the audience they reach.
Seeing your Top Creative Performance by channel provides the flexibility to identify issues early and adjust your campaign on the go.
INSIGHTS AT YOUR FINGERTIPS
Your channel activity visualized in a simple dashboard on any device means the progress of your strategy is one click away.
Stay up to date and track the analytics important to you.
They have a team of dedicated experts who almost seem more committed to our success than we are. They are constantly providing updates, feedback, input and support at every level. I have never experienced the type of top-notch service and commitment to our success as Advance 360 Education.
Patrick Hart
President, NYADI - The College of Transportation Technology
REAL-TIME OPTIMIZATION IS CRITICAL TO SUCCESS
Our experience has proven that managing successful campaigns relies heavily upon monitoring real-time campaign data to understand the student journey. and refining campaign strategies that build on experiences and observed actions for each audience segment.
STUDENT JOURNEY
Successful strategy recognizes what media potential students are seeing, engaging with and leveraging to make school decisions. We focus on analysis of the student journey by media channel and impression path and constantly adjust.
ASSISTED CONVERSIONS
It is essential to understanding assisted conversions to support the role each media plays to influence the last-click conversion.
DYNAMIC CHANNEL STRATEGY
Continual analysis of channel mix and message trends working best to drive conversions supports more efficient budget reallocations leading to higher enrollment at lower CPE.
TRACK, MEASURE, ANALYZE AND ADJUST
Advance 360 Education is dedicated to looking beyond the impression. We aim to understand what is happening thereafter with the intention of securing enrollment.
PROSPECT INTERACTION
We utilize pixels and other means of capturing users’ interaction with an ad, follow their ad engagements (clicks, hovers, time spent with ad, heat maps), click and view-through conversions (or site visits).
THE JOURNEY
We measure upper, middle, and bottom of funnel solutions’ influence via first/last click interaction and track users’ journey through direct and assisted conversion paths.
RE-TARGETING
We utilize a multilayered cross-channel re-targeting strategy to deliver different relevant messaging to site/landing page users based on their journey stage — research, intent, commitment — with the goal to improve their experience and escalate their decision process.
SITE INTERACTION
We evaluate and optimize user experience on websites and landing pages by improving page speed, bounce rate, time spent, pages viewed, content consumption, form fills, phone calls, text/chat and features utilized.
BEYOND THE LEAD
We analyze and optimize with consideration to the average length of time a potential student takes to go from information request to enrollment, what personas are enrolling the most and why.
