TRACK, MEASURE, ANALYZE AND ADJUST
Advance 360 Education is dedicated to looking beyond the impression. We aim to understand what is happening thereafter with the intention of securing enrollment.
We utilize pixels and other means of capturing users’ interaction with an ad, follow their ad engagements (clicks, hovers, time spent with ad, heat maps), click and view-through conversions (or site visits).
We measure upper, middle, and bottom of funnel solutions’ influence via first/last click interaction and track users’ journey through direct and assisted conversion paths.
We utilize a multilayered cross-channel re-targeting strategy to deliver different relevant messaging to site/landing page users based on their journey stage — research, intent, commitment — with the goal to improve their experience and escalate their decision process.
We evaluate and optimize user experience on websites and landing pages by improving page speed, bounce rate, time spent, pages viewed, content consumption, form fills, phone calls, text/chat and features utilized.
BEYOND THE LEAD
We analyze and optimize with consideration to the average length of time a potential student takes to go from information request to enrollment, what personas are enrolling the most and why.