Q: Sarah, from your experience, what is the #1 obstacle to admissions converting leads to enrollment?
“Students are looking for authenticity! The old phrase, “say what you mean and mean what you say,” is really relevant for Gen Z and beyond. Students want to do business with companies that are transparent!”
— Sarah Holmes, Advance 360 Admissions Expert
Q: What are student prospects looking for these days? Has it evolved? And what can a school do to make sure they are appealing to today’s student prospect?
Q: What’s are the best way to foster productive communication between Marketing and Admissions and why is it important?
Q: How about setting goals? How do you know what’s realistic?
Q: Any other bits of advice?


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