Advance 360 Education is proud to be a Thought Leader Sponsor of the 2023 AMA Symposium for the Marketing of Higher Education, located at the Sheraton Grand Chicago from November 12th-15th. The Symposium is dedicated to connecting higher ed marketers with peers and solution providers to help solve today’s higher ed challenges and features a program of peer-reviewed content that helps marketers enhance their marketing strategy, build strong brands, improve their reputation, achieve enrollment success, and maintain financial strength.
We will host a Thought Leader breakout session at the symposium on Monday, November 13th at 10:15 AM. The session, titled, “Data Alchemy: The Intersection of Data, AI, Technology, and Human Intelligence to Optimize Engagement Throughout the Student Journey” will feature a diverse panel of marketing experts discussing invaluable insights offered by data-driven marketing technologies and approaches in today’s dynamic and highly competitive environment. Topics of emphasis include:
- Data-driven strategies to identify, target, and engage ideal student prospects in the digital ecosystem.
- The intersection of human intelligence and AI in the context of emerging data-driven marketing technologies.
- Data privacy and implications in a cookie-less future.
- Overcoming barriers to data optimization in a characteristically decentralized environment.
Prepare to be inspired, informed, and equipped as we embark on this enlightening panel discussion, where data is central to unlocking enrollment growth, retention, and engagement throughout the student lifecycle.
Executive Vice President, L2, Inc. (moderator)
General Manager, Advance 360 Education
Founder & CEO, Lotame
Erin Keen Scott
Director of Marketing, Harris School of Public Policy at the University of Chicago
Chief Strategist, MV Digital
Head of Advanced Analytics and Business Intelligence, Advance Local
We hope that you will join us on-site for our breakout session and at booth 218 at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago in November!