Advance 360 Education to Host Data-Focused Panel Session

Advance 360 Education is proud to be a Thought Leader Sponsor of the 2023 AMA Symposium for the Marketing of Higher Education, located at the Sheraton Grand Chicago from November 12^th-15^th. The Symposium is dedicated to connecting higher ed marketers with peers and solution providers to help solve today’s higher ed challenges and features a program of peer-reviewed content that helps marketers enhance their marketing strategy, build strong brands, improve their reputation, achieve enrollment success, and maintain financial strength.

We will host a Thought Leader breakout session at the symposium on Monday, November 13^th at 10:15 AM. The session, titled, “Data Alchemy: The Intersection of Data, AI, Technology, and Human Intelligence to Optimize Engagement Throughout the Student Journey” will feature a diverse panel of marketing experts discussing invaluable insights offered by data-driven marketing technologies and approaches in today’s dynamic and highly competitive environment. Topics of emphasis include:

Data-driven strategies to identify, target, and engage ideal student prospects in the digital ecosystem.
The intersection of human intelligence and AI in the context of emerging data-driven marketing technologies.
Data privacy and implications in a cookie-less future.
Overcoming barriers to data optimization in a characteristically decentralized environment.

Prepare to be inspired, informed, and equipped as we embark on this enlightening panel discussion, where data is central to unlocking enrollment growth, retention, and engagement throughout the student lifecycle.

Panelists

Paul Westcott

Executive Vice President, L2, Inc. (moderator)

Randy Ungar

General Manager, Advance 360 Education

Andy Monfried

Founder & CEO, Lotame

Erin Keen Scott

Director of Marketing, Harris School of Public Policy at the University of Chicago

Aimee Bigham

Chief Strategist, MV Digital

Will Hajjar

Head of Advanced Analytics and Business Intelligence, Advance Local

We hope that you will join us on-site for our breakout session and at booth 218 at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago in November!

Advance 360 Education Staff

Advance 360 Education is a dedicated team of industry experts with a diverse set of backgrounds. Our core team has deep experience in higher education including within agencies as well as within schools. This includes positions in admissions, marketing, financial aid, student engagement and, of course, cross-channel marketing.

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Advance 360 Education to Host AMA HIGHER ED Panel DISCUSSION