DATA-DRIVEN MULTI-CHANNEL CAMPAIGN RESULTS IN 200% INCREASE IN RETURN ON AD SPEND FOR CULINARY SCHOOL.

A well-established vocational school had been suffering, experiencing a decline in both quantity and quality of leads.

A well-established vocational school with locations in New York City (35 years), Los Angeles (3 years) as well as a recently launched online only program, came to Advance 360 Education attracted to our reputation for success and immediate results. Prior to our involvement, the client’s campaign performance had been suffering, experiencing a decline in both quantity and quality of leads, and they turned to us for help.

Initially, the challenge was applying our team of analysts and strategists to gain a deeper understanding of prior campaign lead performance.

Uncovering insights into what drove diminishing returns was critical to developing a more effective strategy. Additionally, as Advance 360 Education campaigns progressed, it became clear that the client did not have the skill to parse enrollments that were connected to Advance 360 Education campaigns versus those acquired from previous campaigns. This caused hesitation in assigning credit for enrollments. The client had rich data but ultimately, they did not have the analytical experience or talent to understand the data, draw applicable insights to optimize strategies and assign accurate campaign attribution. The Advance 360 Education team rose to the challenge. The team stepped in and provided assistance with the analysis and were able to parse the data and assign accurate campaign attribution.

Advance 360 Education launched comprehensive marketing campaigns designed to engage with prospects in each step of the journey.

To achieve the desired campaign performance results, the Advance 360 Education launched comprehensive marketing campaigns designed to engage with prospects in each step of the journey by utilizing PPC, social, layered display, SEO, new creative concepts, new landing page redesign and much more. The goal was to drive high quality leads, shorten admission timeframe and improve enrollments.

Additionally, the Advance 360 Education team:

Analyzed the time between initial form submission and program enrollment over the course of five years to account for seasonality as a factor for increased performance.

Performed a revenue comparison analysis between enrollments provided by Advance 360 Education and those from previous campaigns.

Quantified the acceleration of Advance 360 Education’s share of total student enrollment to confirm effectiveness of marketing and assigned revenue appropriately.