WHITEPAPER: DISPLAY ADVERTISING THROUGHOUT THE JOURNEY

By targeting an audience in stages, educational institution marketers can effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions. Advance 360 Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of- funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement.

This whitepaper dives into more detail including methodology and key findings related to this unique approach to display advertising for higher education institutions.

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Amanda Tomchak

Senior Digital Strategist

Amanda has more than 18 years of experience in digital marketing for higher education. She has served in marketing leadership roles both on the school side and agency side, which has given her a well-rounded perspective on career, technical and 4-year institutions. Amanda has a passion for educational accessibility and loves to help schools grow enrollments and improve retention. She also has a Masters in Higher Education from Arizona State University. 

All posts by Amanda Tomchak