Beyond the Brochure


This research report is the culmination of extensive surveying and data analysis aimed at understanding the attitudes, behaviors, motivations and preferences of both parents and students when considering their post high-school education options. The report focuses on three core sections: Journey, Motivations and Considerations, and Channels and examines data sets of those exclusively seeking a Bachelor’s degree or more and parents of the same.

In a highly dynamic environment, the data and insights presented in this report are invaluable for education marketers, enrollment counselors and institution strategists seeking to understand and engage with their target demographics more effectively. By recognizing and acting upon these key behavioral triggers and preferences, educational institutions can refine their marketing strategies to align better with the needs and expectations of prospective students and their families, thereby improving engagement and enrollment outcomes.

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