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Since the launch of TikTok in 2016, this well-known social media platform has gained global popularity. It is now one of the most highly used social platforms worldwide and should be considered a key social platform when considering a comprehensive marketing strategy for Vocational Schools.

This whitepaper dives into the “why” and “how” when strategizing and implementing the use of TikTok as part of a comprehensive strategy to build a vocational school brand and to drive inquiries that lead to enrollment.

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